A few days ago, I reported on the showing Buick and Cadillac made at the 2010 North American International Auto Show. Now, it's Chevrolet's and GMC's turns.
This year at the NAIAS, Chevrolet's big announcement had to do with a small car: the Aveo RS concept, to be precise.
It was impressive. Considering the vehicle it's replacing, though, impressive isn't a very high bar to clear. The current Aveo actually began life in 2002 as the Daewoo Kalos. When GM scooped up Daewoo, amidst a massive financial/CEO embezzlement crisis in 2003, the Italdesign Giugiaro-penned Kalos was a decent product. For the 2004 model year, Chevy decided to plug the subcompact hole in its American product line by putting a new front fascia on the Korean-made sedan and 5-door hatch and selling them in America as the Aveo we've all come to know and...well...
Offering the new small car in America also meant that, when it came time to replace the ancient Cavalier, GM could move its replacement, the Cobalt, up in price and therefore make a better profit margin from it.
