The 2010 North American International Auto Show was a watershed moment in time for Ford. Riding high on American pride and optimism, the one major American manufacturer that didn't need a bailout or bankruptcy protection in '09 started the show in Detroit by sweeping the North American Car and Truck of the Year awards. The 2010 Ford Fusion Hybrid beat out the VW Golf Mk6 and Buick LaCrosse for the car award, while the 2010 Ford Transit Connect compact commercial van beat the Chevrolet Equinox and Subaru Outback in the truck category. It was only the third time in the award's history that a single manufacturer has taken both honors. To note, Honda did so in 2006 with the Civic and Ridgeline and GM did it in 2007 with the Saturn Aura and Chevy Silverado.
One look at Ford's massive, enclosed display said it all. The thing bathed the showgoer in a softly glowing shade of Ford pride blue. Henry's surname was to be found on every wall, in every corner of what looked like you had entered into a totally different, if not entirely well-organized, building. Ford's display was by far the most impressive among all the manufacturers and it exuded confidence.
